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Lulua Group

We believe in empowering people to lead better lives. You, only better! 


  • Sheikha Intisar AlSabah
Our Founder

A princess of the royal AlSabah family of Kuwait, Sheikha Intisar AlSabah is a philanthropist, entrepreneur, author and columnist. A passionate person who is constantly looking for a happiness, love and fulfillment in everything she does, Sheikha Intisar believes in using her knowledge, experience and personal discoveries to inspire people to look, feel and do better.

Our Brands

Our Brands are all dedicated to inspiring people to look, feel and do better.

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Humanitarian Organization

Intisar Foundation is a humanitarian UK- registered charity founded in 2018 to provide Arab women with mental health support. It is the first organization to work on the mental health of women affected by war and trauma in the Arab world. Our President and Founder, HH Sheikha Intisar AlSabah, has always made it her mission to help heal others and help spread positivity.

She commits herself to the reconstruction of injured souls by focusing on the foundation’s mission on psychological support programs. Intisar Foundation exists to be part of the solution to bring peace to every woman by providing an initial response through psychological support programs of drama therapy.
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People Spreading Positivity

Alnowair is non-profit initiative driven to spread a positive attitude in Kuwait. Founded by Sheikha Intisar AlSabah in 2013, The organization’s goal is to bring about a social behavioral change in the country,through carefully orchestrated programs. Training workshops that help corporates in Kuwait build more positive and productive work cultures.

Classroom and extra-curricular programs for schools, that help shape a future generation that considers positivity as a way of life.Public awareness campaigns and events that inspire the masses to embrace positivity as a means to fulfillment & lasting happiness.

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Educational Program

Bareec Project for Positive Thinking and Well-Being is the educational arm of Alnowair. Founded in July 2016, Bareec implements a set of short, interactive and creative activities in classrooms that help instill a positive attitude in the students. “Bareec” curriculum is a distinctive values education program that spreads the culture of positivity.

The program takes inspiration from scientific research and work done in the field of positive psychology and social behavioral change from around the world, and trains teachers on how to implement the program in their respective schools.
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Luxury Jewelry Collection

INTISARS is feelings expressed in gold… A perfect union between Arabian heritage and Italian craftsmanship, INTISARS takes inspiration from the simple things in life to create Jewelry that serves as Meaningful Reminders of Love. Elegant and thoughtful, these are mementos that can express love that has so far only been felt. Jewelry like words are more than ornaments

Words are powerful, they really are. They move mountains, change lives, make us who we are or who we want to be. Intisars is inspired from the power of words. Based on the research by Dr. Masaru Emoto that shows positive words have a definitive positive effect on us, Intisars uses this power of words to empower you.
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Silver Jewelry Collection

Words hold immense power. Spoken or written, they can change the course of history. Especially, in the Arab World, where the power of words is known to transverse cultures. EBBARRA takes its inspiration from this power. Spiritual, Soul and Love, EBBARRA’s three core collections bring to life poetic verses that can express your deep bond with the divine.

EBBARRA meaning ‘phrase’ in Arabic is a collection of eloquent poetry; verses that have forever inspired people, touched their souls and even transformed their lives. Each piece allows you to make poetry your own, soulful treasures that can be worn to provide courage, safety, motivation or even to revel in its sheer beauty.
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Luxury Body Care

Prismologie is a natural mood-enhancing brand that harnesses the transformative power of colours. Inspired by colour psychology, Sheikha Intisar Co-Founded Prismologie with her Daughter Sheikha Fatima AlSabah. Together they created an array of products for daily use that help us embrace a renewed and improved state of mind.

We operate in a rapidly evolving global market that is pivoting in response to a huge shift in attitudes. Consumers are being encouraged and empowered to take more control of all aspects of their lives, including their personal health, wellbeing and state of mind. Prismologie is at the forefront of this wellness revolution and is leading the way with innovation, imagination and integrity.
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About US

Founded in 2011 by Sheikha Intisar Salem Al Ali AlSabah, Lulua Group is a consortium of companies dedicated to better living. All of our ventures revolve around helping people live more holistically in their day-to-day lives.

Contact US

Find US here

Kuwait Office :



Block 1 , Street 1 , Avenue 3 ,
Diwan Sheikh Salem Ali AlSabah, Qurtoba,
Kuwait. P.O Box 1964
Tel: (+965) 22254280
Email :

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