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Lulua Group

We believe in empowering people to lead better lives. You, only better! 


  • Sheikha Intisar AlSabah
Our Founder

A princess of the royal AlSabah family of Kuwait, Sheikha Intisar AlSabah is a philanthropist, entrepreneur, author and columnist. A passionate person who is constantly looking for a happiness, love and fulfillment in everything she does, Sheikha Intisar believes in using her knowledge, experience and personal discoveries to inspire people to look, feel and do better.

Our Brands

Our Brands are all dedicated to inspiring people to look, feel and do better.

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Humanitarian Organization

Intisar Foundation is a humanitarian UK- registered charity founded in 2018 to provide Arab women with mental health support. It is the first organization to work on the mental health of women affected by war and trauma in the Arab world. Our President and Founder, HH Sheikha Intisar AlSabah, has always made it her mission to help heal others and help spread positivity.

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People Spreading Positivity

Alnowair is non-profit initiative driven to spread a positive attitude in Kuwait. Founded by Sheikha Intisar AlSabah in 2013, The organization’s goal is to bring about a social behavioral change in the country,through carefully orchestrated programs. Training workshops that help corporates in Kuwait build more positive and productive work cultures.

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Educational Program

Bareec Project for Positive Thinking and Well-Being is the educational arm of Alnowair. Founded in July 2016, Bareec implements a set of short, interactive and creative activities in classrooms that help instill a positive attitude in the students. “Bareec” curriculum is a distinctive values education program that spreads the culture of positivity.

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Luxury Jewelry Collection

INTISARS is feelings expressed in gold… A perfect union between Arabian heritage and Italian craftsmanship, INTISARS takes inspiration from the simple things in life to create Jewelry that serves as Meaningful Reminders of Love. Elegant and thoughtful, these are mementos that can express love that has so far only been felt. Jewelry like words are more than ornaments

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Silver Jewelry Collection

Words hold immense power. Spoken or written, they can change the course of history. Especially, in the Arab World, where the power of words is known to transverse cultures. EBBARRA takes its inspiration from this power. Spiritual, Soul and Love, EBBARRA’s three core collections bring to life poetic verses that can express your deep bond with the divine.

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Luxury Body Care

Prismologie is a natural mood-enhancing brand that harnesses the transformative power of colours. Inspired by colour psychology, Sheikha Intisar Co-Founded Prismologie with her Daughter Sheikha Fatima AlSabah. Together they created an array of products for daily use that help us embrace a renewed and improved state of mind.

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About US

Founded in 2011 by Sheikha Intisar Salem Al Ali AlSabah, Lulua Group is a consortium of companies dedicated to better living. All of our ventures revolve around helping people live more holistically in their day-to-day lives.

Contact US

Find US here

Kuwait Office :



Block 1 , Street 1 , Avenue 3 ,
Diwan Sheikh Salem Ali AlSabah, Qurtoba,
Kuwait. P.O Box 1964
Tel: (+965) 22254280
Email :

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