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Sheikha Intisar Salem Ali Al Sabah’s mission – to make a difference – has been consistent throughout her adult life. What has changed over the years is the focus of her efforts. She is the founder of “Lulua Publishing”, which was started in 2011 to serve a niche market of Arabic readers looking for publications that support personal growth and development. Selecting only titles that motivate, inspire and promote mental and physical well- being, she expects to use her publications to give readers the tools they need to be an agent of change in their own lives. In addition, Sheikha Intisar just launched her first book, The Alchemy of Wisdom. The book is a collection of inspirational quotes from Kuwait’s quiet heroes; those who go about their day doing exceptional things that contribute to the growth and well-being of the nation. Despite the evolution of her professional career, from board member of Listed companies to managing director and ultimately to founder of a publishing house, Sheikha Intisar’s place in the community has been consistent. She has been an agent of change for many organizations, focusing primarily on those working with children and cultural awareness. Sheikha Intisar currently serves on the executive committee of both Kuwait Association for the Care of Children in Hospital (KACCH) and Bayt Abdullah Children’s Hospice (BACCH); two organizations that are making a difference in many, many lives.

Today Sheikha Intisar’s objectives are to change how people see Kuwait and Kuwaitis, and how Arabs see themselves and the world around them. This she’s accomplishing through her new venture, “Lulua Publishing.”

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